SME Branding Checklist

A comprehensive audit to ensure your brand is consistent, professional, and ready to scale. Use this free tool by CODX Systems Tech.

Audit Progress 0/9 Completed

1. Visual Identity

Professional Logo variations You have primary, secondary, and monochrome logo versions in high resolution (SVG/PNG) with clear space rules.

Definitive Color Palette You strictly use 3-5 core brand colors consistently. You know your exact HEX/RGB codes.

Brand Typography System You have selected 1-2 primary premium fonts and intentionally apply them to headers and body text.

Clear Value Proposition You can explain exactly how you solve your customer's problem in one compelling sentence.

Consistent Tone of Voice Whether writing emails, web copy, or social posts, your brand sounds unified, professional, and authentic.

Target Audience Defined You know exactly who your ideal customer is, including their demographics and pain points.

Modern, Scalable Website Your website looks stunning on mobile, loads instantly, and features clear Call-to-Actions driving revenue.

Consistent Social Media Profiles Your avatars, dynamic cover photos, and highly optimized bios are identical across all platforms.

Professional Automation You utilize domain-based custom emails (e.g., info@yourcompany.com) and automated reply systems.